Years of beauty, fashion, and health trends have impacted what the masses see as “beautiful”. Consumers are experiencing the pressures of a perfect lifestyle depicted by mainstream media. This has negatively impacted self-perception and influenced dissatisfaction within our own personal lifestyles and bodies. This has become dangerous. We live in a society that depicts Photoshop, plastic surgery, and wealth as what validates your worth.
Vitone and Talent is the new middle market. V&T will use its platform to showcase positive mental health, self-confidence, and body diversity. Our models will represent all backgrounds, not defined by numbers or sizes, but by confidence. By giving our talent the opportunity to present themselves in runways, catalogues, commercials, advertisements, and many other parts of the industry, we can help provide society with relatable images. Vitone and Talent will open the doors to a new future in body perception and self-esteem.